Cool guy Big Bang! It’s good to be cool!!


The new advertisement campaign for Hite Beer, ‘It’s good to be cool’ [outside performance] episode has been aired, and it is already stirring up interest.  The concept of CF is Big Bang bringing back joy to crowd who are tired of boredom and tireness.

Big Bang members, who were spending time in boredom get into action when the siren rings.  After driving in the city scene, they see a boring concert and people who are tired of hot weather.  Big Bang members in blue firefighter uniform, give the crowd cool breeze of snow and passionate performance.

Crowds enjoy and feedback positively to the arrival of Big Bang and their concert.  The scene where Big Bang members spray snow out of the hose and give an awesome performance is the highlight of this commercial.  This represents Hite Beer’s goal of bringing back joy to customers.  After the concert ends, Big Bang drinks Hite Beer with the crowd and enjoy the rest of the day.

Big Bang’s own song ‘So Fresh So Cool’ is used for the background music of this commercial.  The chorus, ‘So Fresh So Cool, The time is now, Do it everybody!  Everyone wants it, and can feel it’ is composed of addictive lyrics, fast beat and good melody amplifies the coolness of Hite’s new commercial.

This commercial was already in the centre of attention even before its initial airing; because the filming location was open to passing public, many fans have taken pictures and posted up online.  There were already many virtual scenarios of the commercial and predictions.

Park Jong Sun, an executive of Hite Beer Marketing team said, ‘the new commercial definitely shows and collaborates the passion and coolness of Big Bang along with the image of Hite brand, and I wish many viewers can feel the excitement and coolness’.

프리존뉴스 정욱 기자 (

translated by 코코마탑횽 @ bbvipz

Post taken from: 코코마탑횽@VIPz Overseas

~ by Momo on March 29, 2009.

12 Responses to “Cool guy Big Bang! It’s good to be cool!!”

  1. I wonder if this would stir up controversy anywhere else regarding underage drinking? Hmm…

    Still, badass CF.
    Da Boys are sooo Hot!

    Tae enjoyed that beer. =)

  2. yay first! =D

  3. Big Bang is cool =]
    Lols i love the commercial & the song, even if they were
    drinking beer. Aww Seungri wasn’t there.

  4. I just ❤ the song but i dont like the whole alcohol beer whatever commercial that is,,,this is actually the first time im disappointed of Big Bang bcuz of this,,even though I understand that they get paid to do this and it’s really not their idea BUT im still sad that they/YG agreed upon it!!! against any alcohol related,,it’s bad and it’s sad that even if people know its bad, they dont really realize how bad it is until its too late!!!.., 😦

    BUT other than that I ❤ the song and BB 😀

  5. hot guyz,cool cf!!

  6. hawttt, but i really wish seungri was there. would have been wayyy hot.

  7. yay to coolness! haha

  8. Hahas nice!

  9. i agree ^^ and the song is so catchy! ^^ even i don’t drink~~lol

  10. Hite did it good this time. This CF sells! Anything with BB sells! lol the CF & song concept is cool and fun

  11. the song is just plain fun ❤
    made me going high over my room while i was bored hahaha
    i don’t think there’s anything wrong with the alcohol thing though
    alcohol is fun, BUT never too much
    or else it would be bad

  12. sooooo cooooooollllll xD
    can I translate it into Vietnamese and post in VN fansite??

    I’d really love it xD

    thanks for posting!!!!

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