My Lollipop Project Report
Author Note: This is my translated version of an excerpt from “My Lollipop Project Report” posted by Oing on his/her blog. He (or she?) was one of the agency people who were responsible for the Lollipop project. I translated this because YG, Teddy and more importantly our YB/Taeyang were mentioned in a rather flattering manner:
My Lollipop Project Report by Oing
I rarely (well, probably never) talk about my job on my blog but I want to make the Lollipop project an exception because it was one of the most difficult, fun and grateful experiences I’ve ever had. I mean, the preparations alone took twice longer and four times the usual amount of work. What accounted for the biggest chunk of the time was the decision-making process and negotiations.
I think the owner of this project was YG Entertainment. Of course it took some trial and errors until they realized that. We met YG executives to brief them on the project and explain to them what we wanted the name “Lollipop” to mean. We also told them we were hoping to create a commercial that both men and women could enjoy and that was why we wanted to use the “Female Big Bang” in addition to Big Bang. The initial reaction from YG was lukewarm. I think they thought, “Oh, another project like the Ice Cream phone commercial we did before – just another commercial that looks like a music video.”
Then things started to get going once we had the song. I believe that’s because people at YG are artists through and through. For a while it seemed like nothing was being decided for sure. But one day Teddy got this sudden inspiration and wrote the song overnight. Then he got the demo done right away and that completely changed the dynamics. It was still a demo but after the 2NE1 members each recorded their parts, it sounded like a finished song. We were both surprised and moved because the girls did such a good job and because Teddy could make something this yummy overnight. After that, the entire YG staff got on board. They began to think that it was not another catchy tune for a commercial but a serious YG creation.
Well, of all the hard, hectic days, the day we shot the music video was definitely the worst. For various reasons, we were given only one day with Big Bang. Problems always happen when you don’t have the time to deal with them. Due to an equipment malfunction, we had to delay the shooting for five-plus hours while nine people (Big Bang + 2NE1) waiting in their hair and makeup. It was a problem with the stage and we couldn’t do anything but wait.
Once the shooting began, we had to push hard to make up the lost time. The members were getting tired and the managers began to complain. We tried to cajole them – what else could we do? To the members, who had been working on tight schedules and were tired even before the shoot, the delay must have been some sort of act of terror to them. Their faces began to show the frustrations and exhaustion. However, I was surprised to see that once the camera started rolling, they lightened up instantly and became their usual lively selves like they had just begun the shoot.
In this industry full of irresponsible (especially when it comes to celebrity product endorsements) and self-important celebrities, they looked like they deserved their success. They are young of course and people call them “idol” stars but they were genuine musicians and true professionals. Of course, I should give the greatest credit to the YG PR team leader who had the toughest time dealing with the frustrated members and managers.
Through this project, I became a big fan of Big Bang. I am particularly grateful to Taeyang. He had this solo dance scene and had to stay in front of the camera until the sun came up but remained fully committed to the end. He actually said “one more take” himself for better results. We filmed the last part of his interview in the making the video clip at 6 in the morning after wrap-up – he was about to leave to go back home and we caught him just in time. But look how sincere he is in answering the questions nevertheless! They were not even rehearsed! Youngbae, you are truly a big man!
Original text from: http://onesuck.egloos.com/2314212
Translated by: pgeorgie
Post taken from: stardaisy212@soompi